50% are SMB (small to medium-sized business) owners.45% of people in the US with a household income over $100,000 use Pinterest.Millennial users (born between 19) have increased by 35% year-over-year.Women make up over 60% of the global audience, and 80% of female users are moms.Here’s a breakdown of Pinterest’s current user demographics: This user experience actually makes it seem more like a search engine than a social media platform. The discovery of products, projects, and brands is what draws Pinterest users to fill boards, and brands have the unique opportunity to fit seamlessly into those boards. Pinterest users are unique in that product discovery is at the heart of their use of the platform. Though the size of the Pinterest audience isn’t nearly as large as that of Facebook or Instagram, the basic purpose of the platform sets it up to draw more leads than other social media networks. The Uniqueness of the Pinterest AudienceĪccording to Pinterest, 433 million people use the platform every month to find ideas and inspire their next purchase. What sets Pinterest apart from other social media marketing channels in terms of advertising opportunities? The Pinterest Ads experience, the audience, and the platform – let’s jump in. In fact, Pinterest promises ads with a 2.3x more efficient cost per conversion AND a 2x higher return on ad spend (ROAS) for retail brands compared to social media. With plenty of ways to customize the advertising goals and a robust analytics component, Pinterest offers an advertising experience unmatched by other social media platforms. If your brand values advertising that is highly visual, Pinterest advertising could be a paid media channel worth exploring.

Pinterest video ads